Lactaid

After consuming an extra large ice cream sundae at New York’s Serendipity, I discovered that I am sadly lactose intolerant.

However, I refuse to give up the sinful taste of chocolate fudge.

Lactaid is taken as a preventative measure to avoid abdominal discomfort caused by dairy.

This campaign plays with how Lactaid is used as "protection" similar to a condom.

Concept: Practice Safe Eating