PETSMART CHARITIES ADOPTION

Puppies, kittens - who needs 'em? Adopt an older animal; they're already professionals at being pets.

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PROFESSIONAL PET CONSULTING DAY

PetSmart will bring older cats and dogs to large companies to let employees meet these Pro Pets. Imagine a company-wide hiring process with no questions during the interview: "Sit," "Stay," Fetch Janet's moisturizer," "Tell my boss I'm barking up the right tree..." With the hope of getting these professionals adopted by professionals, PetSmart presents Meet-your-Future-Pet-at-Work Day.

IN-STORE SIGNAGE

How could you say "no" to these faces?

GUERRILLA ADVERTISING

We will grab consumers' attention by posting Pet Resumes all over the city - but lower to the ground, to make it appear as though the animals had papered the town with their resumes.