Soma Intimates sells luxury bras, panties, swimwear, and sleepwear.

However, this is not your typical store for lingerie. Unlike competitors who emphasize push-ups and sex appeal, Soma advocates and values each woman's inner beauty.

To Soma, the focus of lingerie should not be on lace or frills. It should be about finding the proper fit and supporting a woman's curves.

The Concept:

•  Soma Intimates is not just "lingerie."

• It supports a woman -- in more ways than one.

• With a full plate of activities and daily responsibilities, it's important to find a bra that fits.

• If the bra fits, you'll wear it with confidence.

The Tag:

• Soma Intimates: "So Much More"

The Campaign:

• This print and digital campaign features women of all shapes and sizes, illustrating how Soma is "So Me."

• Soma empowers and supports women in all aspects of their lives. Ads focus on work, home, and "me" time.